SEOkomm 2026 Salzburg

SEOkomm is a search marketing conference run by Next Experts GmbH as the second day of its Online Expert Days. The organiser says the event has been held in Salzburg since 2010 and counts sixteen years in the city. Its sister conference OMX opens the Online Expert Days the day before, on 26 November, in the same building. The 2026 edition takes place on Friday 27 November at Salzburg Congress, Auerspergstraße 6. The venue sits beside Mirabell Garden, about ten minutes on foot from the main railway station. The organiser has reserved blocks of hotel rooms, among them at the Sheraton Grand, which has a direct connection to the congress centre. The programme is built around SEO and generative engine optimisation (GEO). The organiser lists 27 talks, combining deep-dive sessions with a keynote, and recordings can be watched later in the OXD app. An advisory board picks speakers and subjects, and the organiser states that talk slots are not for sale and sales pitches are not accepted. Announced subjects include Google Discover, query fan-out, MCP for SEO work and search without clicks. Bastian Grimm gives the keynote, State of SEO, having also delivered keynotes from 2022 to 2025. Other listed speakers work at Sistrix, Peak Ace, Aufgesang, Peec AI, TUI, SIXT, idealo and NDR/ARD Tagesschau. The audience ranges from newcomers to advanced practitioners: SEO specialists, technical SEOs, content producers and online marketers. A day ticket costs €850 net and covers the conference, all-day catering and later access to the talks in the app. Austrian VAT is added on top, even for buyers who hold a VAT ID. Orders of three or more day tickets get €70 net off each ticket, rising to €100 at five and €150 at ten. Tickets cannot be cancelled, though the buyer can name a replacement attendee. The SEOkomm Plus ticket adds the networking evening at Urbankeller, a Salzburg inn, from 19:30; its price is not shown on the site, and the evening can also be booked on its own. For affiliates and media buyers the fit is indirect. SEOkomm is not an affiliate or paid traffic event, and none of the announced subjects cover buying media. It is most useful for content affiliates and publishers whose revenue depends on organic search, particularly those tracking how AI answers and zero-click results change their traffic. Teams that run only paid campaigns will find less here.