SiGMA North America 2026

SiGMA North America is SiGMA Group's event for the Spanish-speaking markets of North and Latin America, covering online gaming, land-based casinos and the wider digital economy. The 2026 edition was the group's first in Mexico City and took place from 1 to 3 September at Centro Banamex. The programme combined conferences, an international exhibition, networking events and cultural activities, with sessions in Spanish and English. SoloAzar's closing report named artificial intelligence, public-private cooperation and adapting global strategies to local markets as the main themes, and said government representatives, regulators, investors and technology companies took part. The organiser had projected more than 4,000 delegates; the same report put attendance at nearly 2,250. SiGMA has confirmed that the event will return to Mexico City in 2027.