How a free-iPod hunt became an affiliate network, with ClickGo CEO Jake Kauffman

ClickGo is a tracking platform built on software its CEO, Jake Kauffman, kept after selling his affiliate network, Express Revenue. At Affiliate World Cancún he tells host Dave Stodolak how a childhood search for a free iPod led to that network, how clients track recurring supplement billing, and how bot clicks and fraud signals show up in reports.

In this episode

• Kauffman says he entered the industry at 12, in 2005, chasing a free iPod through referral offers, then built a giveaway site and the Express Revenue network, later acquired (4:30, 5:01, 6:02).

• He kept the software rights in the sale, rebuilt the code and launched it as ClickGo, with a team of former network directors and an ex-network owner (6:02, 8:30).

• He says ClickGo was built for easy workflows from tools he used at a prior company to make life easier for affiliates, account managers and the finance team, driven by problem-solving rather than a product wish list (3:30, 4:00).

• For supplement advertisers, he describes a private recurring-billing event with dynamic revenue, so each publisher and sub-source is judged on rebills over time, not only first-day conversion (11:30, 12:01).

• He says a click-filtering feature keeps crawler and preview clicks out of reports and billing, so one tracker shows 100 clicks for 10 sales where another shows 250 (13:01, 13:31).

• Fraud signs he lists include a publisher logging in from another's account or using a proxy; alerts above about 15% flagged clicks can pause a publisher or message Telegram or Slack (15:00, 15:30, 16:03).

Interview from The LFG Show, published on YouTube.