Crypto in iGaming: opportunities, risks and what comes next

Crypto casinos are a big but concentrated market, and running one is harder than it looks: traffic is costly, VIPs are not loyal and retention decides profit. This iGaming Club webinar, moderated by Adar Ziv, brings together consultant Henk Wolff, ATFX's Line Ho Young Peteri, Dmitry Belianin and Paul Puolakka of Crypto-Casinos.

In this episode

• Belianin, who launched and sold a crypto casino, says Google and Meta are closed to crypto brands, SEO takes years and streamers mean a bidding war with Shuffle (6:08, 6:32).

• He found VIP players follow VIP hosts and rakeback: migrating VIPs between platforms converted at more than 50% (7:28).

• Wolff says crypto payment costs run around 0.1% or less, against up to 7% to 10% on Visa for non-FTD trusted traffic, and in-house originals such as Crash, Plinko and dice are more common on crypto casinos (18:52, 20:45).

• A panellist puts 85% of casino revenue on recurring customers, and Wolff says registrant-to-FTD conversion industrywide is only 30 to 40% (15:01, 39:20).

• On sales, Belianin says most deals he has seen, including his own, were pure earnouts tied to player revenue, and a business led by its top 20 players is "a VIP list" (46:13, 46:46).

• Panellists argue strict regulation pushes players to VPNs and crypto casinos (56:00, 57:00).

Webinar from iGaming Club by AffPapa Media, published on YouTube.