- Panel
Player acquisition: key questions for affiliates and operators
An AffPapa Conference Madrid 2026 panel covers rising acquisition costs, LTV, affiliate deductions, SEO, TikTok and creative offers that win players.
Episode from iGaming Club & AffPapa Conference. Summarised by the AffHouse newsroom from the full episode. How we work →
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Do the numbers on paid player acquisition still add up? This AffPapa Conference Madrid 2026 panel was asked to answer "no BS". The moderator works for Betable, and the panellists come from a crypto casino, an online trading platform, a paid-social company and an iGaming acquisition agency. They say where affiliate and operator budgets go wrong.
In this episode
One panellist says acquisition costs are rising "without the actual LTVs" of those customers rising, so CRM and product matter more in mature markets such as the UK (3:48).
Another blames operators who are short-term and FTD-focused, with junior affiliate managers chasing FTD counts, and says the industry does not know LTV per cohort or per traffic source (4:53).
A panellist running an affiliate programme says it checks a brand's deductions first; brands quoting "50, 60%" will not be taken to its best affiliates (8:17).
On SEO, one speaker skips the big "Hollywood" keywords and would get 40,000 to 50,000 clicks a month across 200 keywords, not one (17:22).
The paid-social speaker calls TikTok the best-performing channel, with the highest value per player and cheapest CPAs "if done right" (24:00).
With a million pounds, one speaker would also fund concept and creative work, citing Kenyan sportsbooks that offered a goat as a raffle prize or welcome bonus and weekly Range Rover raffles in Georgia (36:29).
Panel from AffPapa Conference Madrid 2026 by AffPapa Media, published on YouTube.