Lead Generation World 2027, San Diego

Lead Generation World, usually shortened to LGW, is a US conference for businesses whose trade is leads: generating, selling, buying, routing and validating them, and turning them into customers. The 2027 edition is scheduled for 17 to 19 February 2027 at the Gaylord Pacific Resort & Convention Center, 1000 H Street, Chula Vista, California. The organiser's pages describe the location as San Diego, and the resort does sit on San Diego Bay, but the address is in Chula Vista. The audience spans both sides of the market: lead buyers and sellers, advertisers, agencies, platforms, vendors, compliance specialists and performance marketers. The verticals the organiser lists are insurance, Medicare, mortgage, home services, education, debt, legal, financial services, solar and connectivity. The programme follows the lead-gen chain from campaign creation and lead quality through compliance, routing, conversion and buyer relationships. The keynote announced for 2027 is Tony Hawk, the skateboarder. A session list has not been published yet; the agenda page says talks, speakers and meet-ups will be added once confirmed. The exhibit hall is the centre of the show and holds the meeting areas, the workshop stages, the lunches and a hosted bar. Around it sit a Lead Buyer Summit that admits buyers only, an invite-only CEO Meet-Up for founders, and vertical meet-ups for legal leads, insurance leads, home services and pay-per-call. Attendees get the event app 30 days ahead, and 750 of them can join a pre-show virtual speed networking session. Two passes are on sale. The General Pass costs $1,095 at the current rate and $1,595 onsite, covering the exhibit hall, all sessions, lunches, open bars, meeting tables, the app and the VIP party. The Lead Buyer Pass is $395 for buyers who pass a qualification form, also $1,595 onsite, and adds the Lead Buyer Summit. A full refund is available when requested at least 14 days before the event; the hotel group rate closes on 1 February 2027. For affiliates and media buyers this is a performance-marketing event, not a gambling one. Publishers who sell leads in insurance, home services, finance or legal, and anyone running pay-per-call, will find their counterparts here, and buyers get in cheaply on the qualified pass. For iGaming affiliates the fit is indirect: no gambling content is listed, so the show mainly suits mixed portfolios and networks or tracking vendors selling across verticals.