MAU Vegas 2027

MAU is a yearly Las Vegas conference about growing mobile apps and games. The organiser presents it as the flagship gathering for mobile growth and says thousands of teams build their annual plans around what it calls MAU week. The pages reviewed do not name the organising company. According to a press release, AppsFlyer returns as presenting sponsor for both the 2027 and 2028 editions. The 2027 edition runs from Tuesday 4 May to Thursday 6 May 2027 and changes venue to the Bellagio; the 2026 edition was held at the MGM Grand. Monday 3 May is an arrival day, with badge collection from noon. Side-week events that Monday are organised by independent hosts and sit outside the official programme. The organiser describes the venue switch as a redesign of the main stage, the thought-leadership content, the way the expo floor is laid out and the curated networking. The audience is organised around four groups: business leaders such as founders and executives; product, design and development teams; growth, user acquisition and monetisation leads; and engagement, CRM and retention specialists. The format mixes Main Stage sessions, an Expo Hall, curated networking, cabanas and meetups. The 2027 agenda has not been released yet. The speakers page does not say which edition its names belong to, and the organiser cites audience figures drawn from MAU26 registration and attendance, spread over several continents, without the numbers appearing in the version reviewed. Registration for 2027 opens in December 2026, and a notification list is open until then. Badge prices were not visible when this page was written. Entry works by application: each attendee applies and every badge is checked before it is approved. There are four routes, Founders, Mobile Product Team Members, Solution Providers, and Press & Media. Technology, software and platform vendors fall into the Solution Provider category whatever their headcount, while journalists are asked for their publication and a sample of recent coverage. MAU is not an affiliate conference. Its focus is in-house mobile growth, so the clearest fit is for media buyers running app-install campaigns, user acquisition agencies and tracking vendors selling to app publishers, including utility and VPN apps. Gambling, crypto and other affiliate verticals are not among the named audience groups, which makes the value for iGaming affiliates indirect: mainly meetings with app marketers and a view of how large publishers buy and measure traffic.