- Interview
Expanding from Armenia to Romania, with Totogaming CMO Tereza Tokmajyan
Totogaming CMO Tereza Tokmajyan covers moving from digital head to CMO, building an in-house team, localising for Romania, customer care figures and AI in marketing.
iGaming
Online casinos.
- Interview
Why iGaming operators lack data on affiliate costs, with iGsuite founder Lazar Petrov
Lazar Petrov, founder of iGsuite, on rising traffic costs, white labels, the BI gap in affiliate software, unused dashboards and ready-made reports versus AI.
- Interview
How a Latin American affiliate network builds trust and fights fraud, with Alessandro Gherardi
Alessandro Gherardi, co-founder of Fomento Agency, a network focused on Latin America, on affiliate services, postbacks and sub-IDs, landing pages and fraud waves.
- Interview
Designing affiliate sites for AI agents and humans, with Game Lounge Head of CX Jason Attard
Game Lounge Head of CX Jason Attard on how design became product and CX, using AI as a designer, and agentic experience (AX) for affiliate sites.
- Interview
Why traffic relevance decides affiliate revenue, with AffPapa CEO Levon Nikoghosyan
AffPapa CEO Levon Nikoghosyan discusses matching traffic to casinos by geo, choosing deal models, vetting operators and preparing for conferences in iGaming affiliate marketing.
- Panel
US iGaming and sports betting: 2025 review and 2026 outlook, with Kleiman, Pascrell and Lycka
Jeremy Kleiman, Bill Pascrell III and Martin Lycka review US iGaming and sports betting in 2025 and expect little new online casino legalisation in 2026.
- Interview
Technical SEO at Stake's scale, with Head of SEO Peter Macinković
Stake's Head of SEO Peter Macinković explains 170 sitemaps, indexability tracking, short-lived fixture pages, brand strength and why he sees no evidence Core Web Vitals matter.
- Podcast
Maris Catania on joining LeoVegas and what player sustainability really means
Researcher Maris Catania on moving to LeoVegas Group as Director of Player Sustainability, self-exclusion, Gen Z and industry-academia research.
- Interview
From bonus hunter to StatsDrone: affiliate data and tracking, with CEO John Wright
StatsDrone CEO John Wright, a former bonus hunter, affiliate and operator, covers revenue leaks, fake domain ratings, owning player data and hiring affiliate managers.
- Interview
How affiliate tracking, trust and payment models work, with Routy co-founder Michael Filletti
Routy co-founder Michael Filletti explains affiliate basics, scattered operator data, shaving fears, CPA versus revenue share and why affiliates are diversifying.
- Interview
How bingo affiliates win with interactive content and data, with FTD Digital's Sue Dawson
Sue Dawson, Operations Director at FTD Digital, on bingo affiliation, content after Google updates, interactive tools, AI search and the data she wants.
- Interview
Why the brand is the moat in affiliate SEO, with Gentoo Media Head of SEO Emilio Takas
Emilio Takas, Head of SEO at Gentoo Media, on brand versus short-term tactics, AI search, templated content, acquisitions and starting an affiliate site.
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