- Interview
Why lazy SEO is dead, NavBoost and CRO for affiliates, with SEO consultant Kasra Dash
SEO consultant Kasra Dash on masterminds, brand-led SEO, manipulated metrics, NavBoost, conversion optimisation and getting brands into AI answers.
Marketing
Advertising and marketing in general: brand, creatives, promo.
- Interview
From bonus hunter to StatsDrone: affiliate data and tracking, with CEO John Wright
StatsDrone CEO John Wright, a former bonus hunter, affiliate and operator, covers revenue leaks, fake domain ratings, owning player data and hiring affiliate managers.
- Interview
Building a 70-person marketing team and a brand strategy, with SOFTSWISS CMO Valentina Bagniya
SOFTSWISS CMO Valentina Bagniya covers building marketing from scratch, the iGaming Trends report, analysis before creativity, in-house teams and brand building.
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