- Panel
Buy the traffic or build the brand? Paid vs organic in iGaming
An AffPapa Conference Madrid 2026 panel weighs paid acquisition against SEO and brand building, and how to balance quick returns with lasting growth.
Marketing
Advertising and marketing in general: brand, creatives, promo.
- Podcast
Becoming AI-native in partnership teams, with Keith Posehn of Zorz
Zorz's Keith Posehn explains three levels of AI adoption and why people who build their own AI tools will lead in affiliate and publisher work.
- Podcast
How Best Buy adapts partnerships for AI-led discovery, with Seth Hagerty
Best Buy's Seth Hagerty explains why LLMs lean on creators and affiliates as sources, and how the retailer runs creator and affiliate programs side by side.
- Interview
Building crypto casino brands beyond affiliates, with marketing specialist Martin Varrand
Marketing specialist Martin Varrand compares regulated and crypto iGaming marketing, explains why affiliates underperform in crypto and what he looks for when hiring.
- Interview
How nutra offers scale on ClickBank, with ClickBank's Mychal Lowman
Mychal Lowman of ClickBank on nutra's shift to GLP-1 and telehealth, how direct advertisers work with a marketplace, and why offers fail to scale.
- Interview
Expanding from Armenia to Romania, with Totogaming CMO Tereza Tokmajyan
Totogaming CMO Tereza Tokmajyan covers moving from digital head to CMO, building an in-house team, localising for Romania, customer care figures and AI in marketing.
- Interview
AI, brand and regulation in the iGaming Trends report, with SOFTSWISS CMO Valentina Bagniya
SOFTSWISS CMO Valentina Bagniya reads the iGaming Trends report: regulation, AI execution and brand as the three signals, plus how data and intuition work together.
- Interview
Why iGaming operators lack data on affiliate costs, with iGsuite founder Lazar Petrov
Lazar Petrov, founder of iGsuite, on rising traffic costs, white labels, the BI gap in affiliate software, unused dashboards and ready-made reports versus AI.
- Interview
How a Latin American affiliate network builds trust and fights fraud, with Alessandro Gherardi
Alessandro Gherardi, co-founder of Fomento Agency, a network focused on Latin America, on affiliate services, postbacks and sub-IDs, landing pages and fraud waves.
- Interview
Designing affiliate sites for AI agents and humans, with Game Lounge Head of CX Jason Attard
Game Lounge Head of CX Jason Attard on how design became product and CX, using AI as a designer, and agentic experience (AX) for affiliate sites.
- Interview
Why traffic relevance decides affiliate revenue, with AffPapa CEO Levon Nikoghosyan
AffPapa CEO Levon Nikoghosyan discusses matching traffic to casinos by geo, choosing deal models, vetting operators and preparing for conferences in iGaming affiliate marketing.
- Interview
Marketing an ETF with ads and pay per call, with Hybrid Advisors' Dion Pouncil
Hybrid Advisors president Dion Pouncil explains marketing an ETF with paid ads, buying pay-per-call leads for acquired financial practices, and borrowing affiliate funnel math.
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