Conference
Gamesforum Vietnam 2026, Hanoi
One-day mobile games conference on user acquisition and ad monetization, held on 25 November 2026 at the JW Marriott Hanoi for studios and publishers.

About this event
Gamesforum Vietnam 2026 is a one-day conference on mobile game growth organised by Games Forum Ltd, which runs the wider Gamesforum series in London, Barcelona, Hamburg, San Francisco and Cyprus. This is the third Vietnamese edition, and it takes place on Wednesday 25 November 2026 at the JW Marriott Hanoi. The organiser frames it around user acquisition and ad monetization for mobile games, with in-app purchase strategy also covered.
The intended audience is UA and monetization staff at mobile game studios and publishers, mostly Vietnamese, plus international guests. Every session is delivered in both English and Vietnamese with live interpretation. The programme is split into three tracks: Monetisation, User Acquisition, and Business & Operations. Badge collection and coffee start at 08:30, and Eventbrite lists the day as running from 8 AM to 7 PM. For this year the organiser has added more ad monetization content, a networking app called Gamesforum Events and longer breaks between sessions. An official after-party begins at 6:00 PM at Nhậu Tự Do on Nguyen Tuan Street in Thanh Xuan.
The published agenda includes talks on deterministic puzzle games, Meta Audience Network for publishers, trading short-term ad revenue against retention, a panel on day-to-day ad monetization work, LiveOps built around in-game events, and a closing session on where mobile monetisation is heading. Listed speakers come from studios and ad-tech firms including Supersonic Studios, Nazara, Boombit, Yodo1, CrazyLabs, Tilting Point, TyrAds, TapNation, Unity, BIGO Ads and Meta.
Entry is restricted. Free passes go only to Vietnamese mobile game studios and publishers, while studios from abroad need a paid ticket whose price was not shown on the Eventbrite page when this was written. Passes are limited to game publishers and developers: service and solution providers cannot attend as delegates, wrong purchases are cancelled and refunded, and vendors are pointed to the sales team for sponsorship instead. Eventbrite allows refunds until five days before the event.
For AffHouse readers the fit is narrow. Media buyers who run app install campaigns will find the UA and ad monetization sessions directly useful. Affiliates, networks and agencies count as service providers under the ticket rules, though, so the practical route in is sponsorship rather than a delegate pass. Gambling, crypto and other affiliate verticals do not appear on the agenda.
Agenda highlights
Welcome to Gamesforum Vietnam 2026!Monetisation · Josh Vowles (Gamesforum)
Current State of Deterministic Puzzlers & Where to go From HereMonetisation · Jakub Remiar (two & a half gamers)
Meta Audience Network Recharged: Enabling the Next Chapter of Publisher GrowthMonetisation · Phu Pham (Meta)
Revenue Now or Retention Later: Building an Ad Strategy That LastsMonetisation · Gonçalo Alemão Martins (Boombit), Slava Taraskin (LoopMe)
Presentation by ZmaticooMonetisation
How Link Pays your Players to Keep Playing: A Third Revenue Stream that Doesn’t Cannibalise IAA or IAPMonetisation · Harvey Stocks (Almedia)
Ad Monetization in Practice: The Day-to-Day PlaybookMonetisation · Jaivir Nagi (Crackle), Vincent Février (TapNation), Phan Đình Tiến (Amanotes)
Staying Ahead in Puzzle: Trends, Failures and OptimisationMonetisation · Tom Storr (The Experimentation Group)
Building LiveOps Ecosystems: An Events-First Approach from Day OneMonetisation · Anastasiya Kara (A Tripledot Studios)
Future of Mobile MonetisationMonetisation · Jakub Remiar (two & a half gamers), Anastasiya Kara (A Tripledot Studios)
The Rise of the Full Stack UA ManagerUser Acquisition · Sylvain Etard (Tilting Point)
One Strategy, Many Paths for UA in 2027User Acquisition · Assaf Litwak (Unity)
Beyond the Dashboard: What Actually Scales UAUser Acquisition · Johannes Lang (TacticTen), Igor Bereslavski (Supersonic Studios), Daniël Boone (TyrAds), Piyush Mishra (Nazara), Ginny Duong (BIGO Ads), Binh Do (Wanka Online)
Before you Buy More Players: A Health Check for your Studio & GameUser Acquisition · Neil McClarty (KRITIQ)
Retention, Re-engagement & RetargetingUser Acquisition · Tom Storr (The Experimentation Group), Piyush Mishra (Nazara), Ran Zukerman (YouAppi)
Rewriting Creative DNA with AI: Workflows, Strategic Choices & Lessons from CrazyLabsUser Acquisition · Gavin McNicholl (CrazyLabs)
Creative as the Last Lever of ControlUser Acquisition · Johannes Lang (TacticTen), Gonçalo Alemão Martins (Boombit), Gavin McNicholl (CrazyLabs), Sylvain Etard (Tilting Point)
Mastering Playable Ads: From Foundations to AI & Advanced Player TargetingBusiness & Operations · Johannes Lang (TacticTen)
Scaling Without Losing Yourself: Building a Sustainable Organization That Lets You Do Your Best WorkBusiness & Operations · Yann Suquet (Ikimasho)
Built to Last: Sustainable Growth with Partnerships, Funding & InvestmentsBusiness & Operations · Josh Vowles (Gamesforum), Danielle Cohen Reich (Supersonic Studios), Anuj Tandon (BITKRAFT), Henric Suuronen (PLAY Ventures)
Tickets
Two ways in
Complimentary pass (Vietnamese mobile game studios and publishers)
FreeService and solution providers are not eligible; wrong registrations are cancelled and refunded
- Reserved for Vietnamese mobile games publishers and studios; one-day conference access
Paid pass (overseas studios and publishers)
Up to £213.42 (highest price in Eventbrite listing, GBP)Refunds up to 5 days before the event; not valid for service providers
- For mobile game publishers and developers based outside Vietnam; one-day conference access