Live casino's next chapter, with Imagine Live's Martin Martirosyan and Nadiya Attard

Live casino supply is concentrated in a few big suppliers, which shapes what operators can offer. Imagine Live Group CEO Martin Martirosyan and CCO Nadiya Attard give a challenger's view on the NEXT.io Podcast. Imagine Live runs more than 150 tables from studios in Armenia, Romania and, most recently, Spain.

In this episode

• Martin does not expect fully AI dealers to replace live casino, since players value human interaction; he calls them "a new type of" RNG game (6:24, 6:54).

• Nadiya says players are not ready for AI dealers yet and she does not see them taking off "in the coming one or two years"; AI behind the scenes, for costs, fraud and dealer behaviour, is where it helps now (8:39, 9:49).

• Martin says Imagine Live started working with AI two years ago, first to track dealer behaviour objectively, and uses it as a second 24/7 eye on risk, with a human assessing what it flags (26:21, 28:52).

• Localisation is a real cost, Nadiya says: every Latin American country has a different Spanish accent, so Argentina needs different dealers than Chile (45:42).

• One guest warns operators that more than 40% from one supplier is "a huge risk", and advises trying a few, calling 10 to 15% per supplier "a healthy revenue share" (43:02).

• Nadiya says commercial terms should be fair and transparent, giving everybody the same, a lesson from Relax that also shortens the sales cycle (44:38, 45:02).

Episode from the NEXT.io Podcast by NEXT.io, published on YouTube.