- Podcast
Practical AI in affiliate program management, with Michael Cole of Everflow
Everflow CMO Michael Cole on how affiliate managers use AI for automations, reporting and dashboards, and where human judgement still matters.
AFFHOUSE Video: industry podcasts and interviews
Industry podcasts and interviews we pick from other shows, each with our summary of what was said and why it matters to affiliates and operators.
- Panel
Player acquisition: key questions for affiliates and operators
An AffPapa Conference Madrid 2026 panel covers rising acquisition costs, LTV, affiliate deductions, SEO, TikTok and creative offers that win players.
- Panel
Beyond keywords: the new era of search strategy for iGaming brands
An AffPapa Conference Madrid 2026 panel on Google's new AI-search guidance, E-E-A-T, brand mentions and how SEOs should handle AI Overviews and ChatGPT.
- Panel
Buy the traffic or build the brand? Paid vs organic in iGaming
An AffPapa Conference Madrid 2026 panel weighs paid acquisition against SEO and brand building, and how to balance quick returns with lasting growth.
- Podcast
US gaming regulation and the licensed-market playbook, with Bill Pascrell III
Gaming attorney and lobbyist Bill Pascrell III explains how US state-by-state gaming regulation works, why foreign companies struggle to navigate it and what prediction markets could change.
- Interview
Why iGaming still excites him after decades, with Betsson CEO Pontus Lindwall
Betsson AB CEO Pontus Lindwall looks back on his career at the operator, how the industry has changed and what keeps a Power 50 chief executive awake at night.
- Podcast
How casino affiliates can spot cloned games and fraud, with James Elliott of Gamecheck
Gamecheck founder James Elliott explains how cloned casino games work and how affiliates can check operators before risking their players' trust.
- Podcast
Why betting exchanges beat sportsbooks on price, with Chris Dierkes of Novig
Novig head of trading Chris Dierkes makes the case for exchange betting, explains Kelly-based bankroll sizing, and sets out how Novig plans to compete with Kalshi and Polymarket.
- Interview
US gaming regulation and the rise of prediction markets, with lobbyist Bill Pascrell III
Lawyer and lobbyist Bill Pascrell III of Princeton Public Affairs Group covers the US legalisation path, prediction markets such as Kalshi and a proposed regulatory deal.
- Podcast
Evolution's Todd Haushalter on lawsuits, deepfake dealers and the game roadmap
Evolution CPO Todd Haushalter talks about the Playtech lawsuit, why he rejects AI deepfake dealers, the buyback and the supplier's 2026 game roadmap.
- Podcast
Safer gambling accreditation and local culture, with Tracy Parker of the RGC
Tracy Parker of the Responsible Gambling Council on RG Check accreditation, tailoring safer gambling to local markets and Canada's online future.
- Interview
API tracking, AI and shrinking margins in affiliate marketing, with Marksel founder Artem Butov
Artem Butov, founder of Marksel, on the shift from pixel to API tracking, AI-assisted link testing, squeezed margins and telling fraud from poor-fit traffic.
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