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Episode from The Affiliate Marketing Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →
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Cloned casino games look and play like the real thing, so players cannot spot them by playing. Gamecheck founder James Elliott, an IP lawyer who was the in-house lawyer at NetEnt, tells host Leanne Johnston how his team tracks fakes and why he calls the problem "an everyone problem" for the industry.
In this episode
Gamecheck was set up so game providers pool what they know instead of each chasing the same fakes; gamecheck.com is free and checks any casino URL (3:52, 4:28).
He says about 88,000 domains have been checked and maybe 6,000 to 7,000 had fakes, which are more likely in less regulated or emerging markets (6:20, 6:32, 6:54).
Fakes look and behave the same, but the RTP may differ, so wins come less often; suspect sites are checked with the game providers first so no one is unfairly labelled (10:31, 16:58, 17:20).
Game providers pay a fee for its investigations, and the Gamecheck seal is a QR code that shows a site has already been checked (24:46, 25:30).
Asked about AI, he says games are now made far faster, which has sped up cloning, but Gamecheck can also automate parts of its investigations (23:23, 23:39, 24:00).
His advice to affiliates: new operators bring opportunity, but not all can be trusted, so know who you work with; unfamiliar new brands are the ones to check (15:32, 29:21, 30:11).
Episode from The Affiliate Marketing Podcast by Affiverse, published on YouTube.
