- Interview
Expanding from Armenia to Romania, with Totogaming CMO Tereza Tokmajyan
Totogaming CMO Tereza Tokmajyan covers moving from digital head to CMO, building an in-house team, localising for Romania, customer care figures and AI in marketing.
AFFHOUSE Video: industry podcasts and interviews
Industry podcasts and interviews we pick from other shows, each with our summary of what was said and why it matters to affiliates and operators.
- Interview
AI, brand and regulation in the iGaming Trends report, with SOFTSWISS CMO Valentina Bagniya
SOFTSWISS CMO Valentina Bagniya reads the iGaming Trends report: regulation, AI execution and brand as the three signals, plus how data and intuition work together.
- Interview
Why iGaming operators lack data on affiliate costs, with iGsuite founder Lazar Petrov
Lazar Petrov, founder of iGsuite, on rising traffic costs, white labels, the BI gap in affiliate software, unused dashboards and ready-made reports versus AI.
- Podcast
The ROI problem with affiliate and media buying events, with LinkUnite
Amanda Faris and Sara Malo of LinkUnite look back at Affiliate Summit and Lead Gen World and ask whether trade events still pay off for affiliates.
- Interview
What makes affiliate partnerships last and which verticals grow, with ClickDealer's Alex Nasonov
Alex Nasonov, Senior Affiliate Manager at ClickDealer, on partner red flags, transparency, nutra and lead gen growth, GLP-1 offers, TikTok creatives and AI.
- Interview
How a Latin American affiliate network builds trust and fights fraud, with Alessandro Gherardi
Alessandro Gherardi, co-founder of Fomento Agency, a network focused on Latin America, on affiliate services, postbacks and sub-IDs, landing pages and fraud waves.
- Podcast
Why regulation does not raise problem gambling, with Martin Lycka
Regulatory affairs veteran Martin Lycka on the case for regulation, sports betting advertising and what the US and Europe can learn from each other.
- Interview
Designing affiliate sites for AI agents and humans, with Game Lounge Head of CX Jason Attard
Game Lounge Head of CX Jason Attard on how design became product and CX, using AI as a designer, and agentic experience (AX) for affiliate sites.
- Interview
Why traffic relevance decides affiliate revenue, with AffPapa CEO Levon Nikoghosyan
AffPapa CEO Levon Nikoghosyan discusses matching traffic to casinos by geo, choosing deal models, vetting operators and preparing for conferences in iGaming affiliate marketing.
- Interview
Marketing an ETF with ads and pay per call, with Hybrid Advisors' Dion Pouncil
Hybrid Advisors president Dion Pouncil explains marketing an ETF with paid ads, buying pay-per-call leads for acquired financial practices, and borrowing affiliate funnel math.
- Panel
US iGaming and sports betting: 2025 review and 2026 outlook, with Kleiman, Pascrell and Lycka
Jeremy Kleiman, Bill Pascrell III and Martin Lycka review US iGaming and sports betting in 2025 and expect little new online casino legalisation in 2026.
- Interview
Google rankings, sports data and Missouri, with Gambling.com Group CEO Charles Gillespie
Gambling.com Group CEO Charles Gillespie covers the Q3 results, diversifying away from Google, spam in rankings, sports data for prediction markets and the Missouri launch.
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