- Podcast
How programmatic DOOH is changing media buying, with Alex Weinberger of AdRoll
AdRoll's Alex Weinberger explains how programmatic digital out-of-home is bought, targeted and measured, and where it fits in a full-funnel plan.
Adtech
Advertising technology, platforms and adtech deals.
- Podcast
Programmatic media buying tactics that work now, with Mike Hauptman of AdLib
AdLib co-founder Mike Hauptman on DSP-agnostic programmatic access for independent agencies, AI as a force multiplier and focusing on a core client profile.
- Podcast
Why media buyers fail: clean supply paths, AI and publishers, with Bob Regular
Industry veteran Bob Regular on where media buying is heading, why clean supply paths matter in programmatic and how AI search is hitting publishers.
- Interview
Launching CPA campaigns on Adsterra, with Head of CPA Alexandra Kasatkina
Adsterra's Head of CPA Alexandra Kasatkina explains which offers suit beginners, why iGaming stays on CPM, and what tracking and tools a CPA launch needs.
- Interview
Advertising in Telegram mini apps, with RichAds co-CEO Anastasiya Kazakova
RichAds co-CEO Anastasiya Kazakova explains how Telegram mini app ads work, who can advertise, targeting options, traffic quality and costs.
- Interview
Crypto advertising and traffic sources, with Bitmedia CEO Matvii Diadkov
Bitmedia CEO Matvii Diadkov on crypto traffic sources, advertiser types, budgets, top geos and why on-chain data may shape targeting.
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