10 min
What is native advertising? How native ad networks work
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
Adtech
Advertising technology, platforms and adtech deals.
In-app advertising explained: Moloco, formats, iGaming rules
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
8 min
First-Price vs Second-Price Auction in Ad Tech, Explained
How a second price auction sets the winner and the price, how first price differs, why programmatic switched in 2019, and how search and social auctions work.
10 min
Ad Network vs CPA Network vs Direct Advertiser: Who Pays?
You pay an ad network for traffic, earn from offers through a CPA network, and deal one-to-one with a direct advertiser. How money, risk and terms differ.
10 min
Bing Ads for affiliates: costs, setup and gambling rules
Bing Ads, now Microsoft Advertising, as a second search channel after Google: where ads run, what they cost, how to set up, and what the gambling policy allows.
Attribution models explained: what affiliates get paid on
Last click, linear, time decay, data-driven: how attribution models split credit, how Meta and Google count, and why affiliates are paid on a different number.
Affiliate marketing glossary: tracking, traffic and payouts
87 affiliate marketing terms for iGaming affiliates and media buyers: deal models, metrics, tracking, traffic sources, adtech, roles and compliance, defined in plain English.
Ad fraud explained: bots, click fraud and how to stop it
What ad fraud is, the main types from bots to click farms and install fraud, how ad networks filter it before and after the bid, and what a buyer can check in their own data.
9 min
DSP vs SSP: demand-side and supply-side platforms explained
A DSP buys ad impressions for advertisers, an SSP sells them for publishers, and they meet in a real-time auction. Here is what that means for iGaming affiliates.
9 min
CTV advertising explained: how connected TV ads are bought
CTV ads run on smart TVs and streaming devices. How the buy flows from app to DSP, what it costs, how it is measured, and why sportsbooks use it.
What is cookie stuffing? How it steals affiliate commissions
Cookie stuffing plants an affiliate cookie without a real click, so the stuffer takes last-click credit for sales it did not drive. Mechanics, cases, law and detection.
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