Player lifetime value case: $9,125 in CPA, $61,376 GGR
365 first depositors from a 2024 India crash-game campaign cost the operator $9,125 in CPA. By May 2025 they had produced $61,376 in GGR. The buyer's payout topped its spend by about $1,200.
Tracking & attribution
Trackers, postbacks and attribution.
Affiliate fraud case: fake players and EUR 21-23 deposits
Two affiliate programs ran test launches in Spain and, by their account, got the same simulated players: synchronous sign-ups, card-only deposits of EUR 21-23 and emulated devices.
Same campaign, three attribution models: $43.90 to $1.02
Kadam priced one $1,756 campaign three ways: $43.90 per FTD on last-click, $10.98 on post-click, $1.02 on post-view. Why the gap is a counting rule, not a bargain.
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