Acquisitions, culture and growing without outside capital, with EveryMatrix CEO Ebbe Groes

Ebbe Groes is CEO of EveryMatrix, the iGaming platform and content company he helped found in 2008. In this short AffPapa interview he explains the thinking behind two recent acquisitions, how the company grew without outside capital and what he values in a team, before looking at what comes next.

In this episode

• Groes says one acquisition was a smaller company similar to EveryMatrix, bought for market access in the UK and Africa. The other, Fantasma Games, was bought for its technology and team (0:00, 0:30).

• EveryMatrix began with a single product, a sportsbook, and expanded step by step. He says the company knew it was onto something when it started selling to the best operators in the market (1:01, 1:30).

• He values people who take ownership and need no micromanagement. The company grew from 200 to 1,200 people, and he describes small self-managed divisions, such as a 50-person team and a 100-person game studio (3:00, 3:30, 4:01, 4:32).

• The company grew without outside capital, which he calls slow and painful at times but means the mistakes were its own. He says the two big deals were paid from earned money, with no loans (5:00, 8:31).

• He says companies often fail because they do not know their proposition. For iGaming he wants regulation to continue worldwide and hopes it stays sensible (6:31, 7:01, 7:30).

• He says the plan is to integrate the two deals and then do more. He also says the company's flexible products let big clients feel they have their own development team (9:02, 9:30, 10:00).

Interview from AffPapa Exclusive Interviews by AffPapa Media, published on YouTube.