- Podcast
How programmatic DOOH is changing media buying, with Alex Weinberger of AdRoll
AdRoll's Alex Weinberger explains how programmatic digital out-of-home is bought, targeted and measured, and where it fits in a full-funnel plan.
Industry podcasts and interviews we pick from other shows, each with our summary of what was said and why it matters to affiliates and operators.
AdRoll's Alex Weinberger explains how programmatic digital out-of-home is bought, targeted and measured, and where it fits in a full-funnel plan.
Mychal Lowman of ClickBank on nutra's shift to GLP-1 and telehealth, how direct advertisers work with a marketplace, and why offers fail to scale.
Amanda Faris and Sara Malo of LinkUnite look back at Affiliate Summit and Lead Gen World and ask whether trade events still pay off for affiliates.
AdLib co-founder Mike Hauptman on DSP-agnostic programmatic access for independent agencies, AI as a force multiplier and focusing on a core client profile.
Industry veteran Bob Regular on where media buying is heading, why clean supply paths matter in programmatic and how AI search is hitting publishers.
Jim Banks and Rob Adler unpack Affiliate Summit and MailCon takeaways, AI in buying workflows, Google Ads budgeting and email deliverability.
GOAT Media CEO Van Oakes explains why Snapchat works as a cheap second channel next to Meta, how a truck giveaway grew to $100 million, and how sweepstakes are licensed.
Nate Ancelet of Money Printer Marketing covers moving from solar leads to final expense, a brokerage that only trades traffic, a Telegram community and paying partners late.
ClickDealer CEO Taras Kiseliuk on his path from consultant to CEO, election-year media costs, telehealth, home services leads, pay per call and TCPA rules.
Adsterra's Head of CPA Alexandra Kasatkina explains which offers suit beginners, why iGaming stays on CPM, and what tracking and tools a CPA launch needs.
Traffic Balance Head of Marketing Anastasiia Gepolova on state-by-state US rules, paid search costs, player expectations and deal terms with operators.
Adsparkx CEO Vipul Taneja covers his event budget, why native ads are hard, investing in 50+ companies, building a 90-person Delhi team and AI in media buying.