- Interview
Expanding from Armenia to Romania, with Totogaming CMO Tereza Tokmajyan
Totogaming CMO Tereza Tokmajyan covers moving from digital head to CMO, building an in-house team, localising for Romania, customer care figures and AI in marketing.
Marketing
Advertising and marketing in general: brand, creatives, promo.
- Interview
AI, brand and regulation in the iGaming Trends report, with SOFTSWISS CMO Valentina Bagniya
SOFTSWISS CMO Valentina Bagniya reads the iGaming Trends report: regulation, AI execution and brand as the three signals, plus how data and intuition work together.
- Interview
Why iGaming operators lack data on affiliate costs, with iGsuite founder Lazar Petrov
Lazar Petrov, founder of iGsuite, on rising traffic costs, white labels, the BI gap in affiliate software, unused dashboards and ready-made reports versus AI.
- Interview
How a Latin American affiliate network builds trust and fights fraud, with Alessandro Gherardi
Alessandro Gherardi, co-founder of Fomento Agency, a network focused on Latin America, on affiliate services, postbacks and sub-IDs, landing pages and fraud waves.
- Interview
Designing affiliate sites for AI agents and humans, with Game Lounge Head of CX Jason Attard
Game Lounge Head of CX Jason Attard on how design became product and CX, using AI as a designer, and agentic experience (AX) for affiliate sites.
- Interview
Why traffic relevance decides affiliate revenue, with AffPapa CEO Levon Nikoghosyan
AffPapa CEO Levon Nikoghosyan discusses matching traffic to casinos by geo, choosing deal models, vetting operators and preparing for conferences in iGaming affiliate marketing.
- Interview
Marketing an ETF with ads and pay per call, with Hybrid Advisors' Dion Pouncil
Hybrid Advisors president Dion Pouncil explains marketing an ETF with paid ads, buying pay-per-call leads for acquired financial practices, and borrowing affiliate funnel math.
- Awards
European iGaming Excellence Awards 2025 in photos
The EiGE Awards night of HIPTHER's Warsaw Summit week in October 2025, in the organiser's official photos.
- Interview
Why lazy SEO is dead, NavBoost and CRO for affiliates, with SEO consultant Kasra Dash
SEO consultant Kasra Dash on masterminds, brand-led SEO, manipulated metrics, NavBoost, conversion optimisation and getting brands into AI answers.
- Interview
From bonus hunter to StatsDrone: affiliate data and tracking, with CEO John Wright
StatsDrone CEO John Wright, a former bonus hunter, affiliate and operator, covers revenue leaks, fake domain ratings, owning player data and hiring affiliate managers.
- Conference
Marketing Leaders Forum by iFX EXPO 2025 in photos
The marketing leaders forum run by iFX EXPO on 16 July 2025, in the organiser's official photos.
- Party
NEXT Summit 2025 (Valletta & New York): the side programme in photos
Networking events, hubs, HR Connect, golf, ice bath and the New York conference days of the 2025 NEXT summits, in the organiser's official photos.
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