Trackers, postbacks and attribution.
Voluum's Kamila Łuksza-Szpyt and Marcin Kumięga explain how paid media, AI and solid tracking help affiliate programs depend less on organic search.
Everflow CMO Michael Cole on how affiliate managers use AI for automations, reporting and dashboards, and where human judgement still matters.
An AffPapa Conference Madrid 2026 panel covers rising acquisition costs, LTV, affiliate deductions, SEO, TikTok and creative offers that win players.
Artem Butov, founder of Marksel, on the shift from pixel to API tracking, AI-assisted link testing, squeezed margins and telling fraud from poor-fit traffic.
Best Buy's Seth Hagerty explains why LLMs lean on creators and affiliates as sources, and how the retailer runs creator and affiliate programs side by side.
AdRoll's Alex Weinberger explains how programmatic digital out-of-home is bought, targeted and measured, and where it fits in a full-funnel plan.
Lazar Petrov, founder of iGsuite, on rising traffic costs, white labels, the BI gap in affiliate software, unused dashboards and ready-made reports versus AI.
Alessandro Gherardi, co-founder of Fomento Agency, a network focused on Latin America, on affiliate services, postbacks and sub-IDs, landing pages and fraud waves.
StatsDrone CEO John Wright, a former bonus hunter, affiliate and operator, covers revenue leaks, fake domain ratings, owning player data and hiring affiliate managers.
ReferOn Head of Product Vlad Bondarenko on the gap between tracking platforms and affiliates, the trust problem, AI hype and payments and reporting features.
Routy co-founder Michael Filletti explains affiliate basics, scattered operator data, shaving fears, CPA versus revenue share and why affiliates are diversifying.
Adsterra's Head of CPA Alexandra Kasatkina explains which offers suit beginners, why iGaming stays on CPM, and what tracking and tools a CPA launch needs.
