- Interview
Running a media buying agency on AI, with Worify founder and CEO Ashish Gaba
Ashish Gaba, founder and CEO of Worify, on AI-made ads and landing pages, YouTube Demand Gen, an AI agent for Google search and nutra and e-commerce markets.
Industry podcasts and interviews we pick from other shows, each with our summary of what was said and why it matters to affiliates and operators.
Ashish Gaba, founder and CEO of Worify, on AI-made ads and landing pages, YouTube Demand Gen, an AI agent for Google search and nutra and e-commerce markets.
Hims & Hers growth VP Nick Wedewer explains how he combines click data, MMM and lift tests, and how the brand is getting ready for agentic, LLM-driven search.
Attila Odri, Director of Marketing at Iamaffiliate, on running autonomous AI media buyers, strong verticals now, the fate of search arbitrage and what makes affiliates last.
ICE's portfolio director talks to SOFTSWISS CTO Sergey Kastukevich about the Tech Race Summit in Warsaw, AI in iGaming tech and ICE's new Hall 7.
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
Iveta Makedonska, founder and CEO of Make It Click, on UGC ads for D2C brands: diversifying content styles, managing creators, avoiding influencers and using AI.
Ryan Robey of Staicy.win on building AI betting models, keeping humans in the loop and why community is the real edge in the US betting market.
Voluum's Marcin Kumiega explains how MCP lets Claude or GPT read live tracker data, and what that changes for media buyers in iGaming and beyond.
SOFTSWISS CTO Sergey Kastukevich on platform reliability, splitting tech leadership with a Chief AI Officer, and how AI is reshaping software development in iGaming.
ReferOn's David Harris and Vlad Bondarenko on practical AI, legacy affiliate platforms, painful migrations and building B2B software operators will actually use.
FanDuel co-founder Nigel Eccles breaks down the ruling in his case against FanDuel's former board and explains his new AI live dealer venture, Sentient Studios.
AffPapa CEO Levon Nikoghosyan on AI-faked affiliate reports, repeat scams against operators, listing fees and how to build partnerships that hold up.