AI UGC Ads vs Human UGC: Four Reddit-Reported Tests
Four r/FacebookAds posts compared AI UGC ads with human creators. Where unit metrics were published, humans led on CTR and ROAS; AI won on cost per concept and testing speed.
Cases: real spend, real numbers, named GEOs
Every case here comes with spend, revenue and the period it ran. If a number could not be verified, we say so in the piece.
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AI media buying case: 15 bots built, five survived
One agency built about 15 AI agents for its media buyers and kept five. Its autonomous buyer bot spent roughly $1,000 of a $5,000 test and shut everything down.
Affiliate KPI dispute: an operator accepted 40% of FTDs
A €180 CPA test for a casino brand targeting Ireland saw 60% of FTDs put on hold over age and redeposit terms the offer left undefined, per the network. What it teaches about KPI terms.
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