$1.09M on Taboola and Outbrain: A Native Advertising Case
An agency put $1.09M into Taboola and Outbrain in one month for a D2C shoe brand. Reported numbers, test plan, metric order, and what transfers to iGaming.
Cases: real spend, real numbers, named GEOs
Every case here comes with spend, revenue and the period it ran. If a number could not be verified, we say so in the piece.
Kalshi vs Polymarket: how prediction markets scaled
Kalshi went from a $2 billion to a $40 billion valuation in 16 months; Polymarket took ICE money and reportedly bought its way back into the US. Both now face state lawsuits.
7 min
iGaming affiliate case: $20 per slot player on top of CPA
A slot provider paid a media buying team $20 for each player who played its games, on top of a $140 operator CPA. What the July 2026 deal produced and what it shows.
Gambling.com Group: from affiliate sites to sports data
How Gambling.com Group, now Grandstand, grew revenue from $28m to $165m with affiliate sites and acquisitions, shifted toward sports data, then cut its 2026 guidance.
Affiliate fraud case: fake players and EUR 21-23 deposits
Two affiliate programs ran test launches in Spain and, by their account, got the same simulated players: synchronous sign-ups, card-only deposits of EUR 21-23 and emulated devices.
ESPN Bet: what Penn's $2 billion media deal delivered
Penn committed $1.5 billion in cash plus about $500 million in warrants to run ESPN Bet for ten years. The sportsbook lasted two. The filings show the terms, the losses and the exit.
Casino ad creatives: one repack took Reg2Dep from 8% to 22%
A German Facebook casino campaign went from 8% to 22% Reg2Dep once its ads showed the bonus and slot players actually found on the site. Plus two landing-page fixes.
Catena Media in the US: why a top casino affiliate shrank
Catena Media bet on North America and search. Revenue fell from €110.1m in 2022 to €46.6m in 2025. What it bought, sold and cut, and what affiliates can learn.
7 min
Three-week casino campaign in Canada: $4,896 spend, 104% ROI
A network-reported Facebook campaign for a casino app offer in Canada, outside Ontario: $4,896 spend, $10,014 revenue, 104.55% ROI. What transfers and what does not.
Brazil sports betting after its first regulated year
Brazil's 2025 licensed betting market in numbers: 79 operators, R$37 billion in GGR, R$9.95 billion in federal tax, 25,000 blocked sites and a levy rising to 15%.
Better Collective: from affiliate to listed media group
How Better Collective grew from a two-founder affiliate project into a listed sports media group with €337m in revenue, and what its acquisitions and reset teach affiliates.
Same campaign, three attribution models: $43.90 to $1.02
Kadam priced one $1,756 campaign three ways: $43.90 per FTD on last-click, $10.98 on post-click, $1.02 on post-view. Why the gap is a counting rule, not a bargain.
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