- Interview
How a free-iPod hunt became an affiliate network, with ClickGo CEO Jake Kauffman
ClickGo CEO Jake Kauffman covers selling Express Revenue, tracking supplement rebills, how bot clicks distort reports and how alerts can pause bad traffic.
Tracking & attribution
Trackers, postbacks and attribution.
- Podcast
Staying visible as AI assistants pick the brands, with Matthias Stadelmeyer of NYORDA
NYORDA CEO Matthias Stadelmeyer explains how AI shopping assistants shape brand choice and why publishers still carry weight in those recommendations.
- Interview
Founder lessons from 25 years in affiliate, with Hello Partner's Matthew Wood
Hello Partner founder Matthew Wood looks back on 25 years in affiliate: early SEO sites, a cashback site, Voucher Cloud, last-click attribution and near-liquidating his events firm.
- Podcast
Why trust is breaking down between affiliates and operators, with John Wright of Nousviz
Nousviz's John Wright on the affiliate-operator trust gap, shared benchmark data, messy affiliate APIs, complaint data and AI agents in affiliate management.
- Podcast
AI, affiliate fraud and partner vetting, with Tautvydas Vasiliauskas of FirstPromoter
FirstPromoter's Tautvydas Vasiliauskas on how AI revives old affiliate fraud tactics and how program managers should vet partners in response.
- Podcast
Multi-source measurement and AI-driven search, with Nick Wedewer of Hims & Hers
Hims & Hers growth VP Nick Wedewer explains how he combines click data, MMM and lift tests, and how the brand is getting ready for agentic, LLM-driven search.
- Interview
What TopCashback learned from India, a blocked deal and tracking threats, with Mike Tomkins
TopCashback co-founder Mike Tomkins covers the loss-making India site, a blocked acquisition, tracking threats from Apple and cookie rules, and the ethics behind the business.
- Podcast
How MCP AI campaign optimisation works, with Marcin Kumiega of Voluum
Voluum's Marcin Kumiega explains how MCP lets Claude or GPT read live tracker data, and what that changes for media buyers in iGaming and beyond.
- Podcast
Fake streamers, bad traffic and iGaming marketing, with Levon Nikoghosyan of AffPapa
AffPapa CEO Levon Nikoghosyan on inflated streamer numbers, affiliate fraud, single-channel risk and how to scale an iGaming team without losing control.
- Podcast
The biggest mistake companies make with AI, with David Harris and Vlad Bondarenko of ReferOn
ReferOn's David Harris and Vlad Bondarenko on practical AI, legacy affiliate platforms, painful migrations and building B2B software operators will actually use.
- Podcast
AI, fraud and affiliate marketing: what operators need to know, with Levon Nikoghosyan
AffPapa CEO Levon Nikoghosyan on AI-faked affiliate reports, repeat scams against operators, listing fees and how to build partnerships that hold up.
- Podcast
Scaling affiliate programs with automation and AI, with Margarita Prokopchik of Affise
Affise's Margarita Prokopchik on how affiliate tech evolved, spotting AI washing, MMP attribution and automating routine program work.
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