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AI, martech and the player journey: a panel from SBC Summit Americas 2026

Where Is My Money36 minAired Published

TGINX

AI, martech and the player journey: a panel from SBC Summit Americas 2026

Speakers from Globant, Fast Track and EvenBet Gaming debate how AI is reshaping iGaming CRM, personalisation, fraud control and player value prediction.

Summary by

Episode from Where Is My Money. Summarised by the AffHouse newsroom from the full episode. How we work →

Aired Published Updated

At this SBC Summit Americas 2026 panel, the moderator, who hosts the Where Is My Money podcast, calls AI the topic everyone knows a little about and does nothing with on Monday. A Globant VP, Fast Track's director of new business and EvenBet Gaming's chief operating officer discuss concrete uses in CRM, fraud and player value.

In this episode

  • Fast Track's speaker says working to a monthly campaign calendar "just doesn't make sense" anymore; automation gives CRM teams time for ideation. EvenBet's speaker has not seen calendars killed yet, only a move to more fluid bonus structures (3:08).

  • In poker fraud, bots now run shorter sessions; EvenBet's back office flags red (automatic block), yellow (investigate) or green, and a manager decides on bans or KYC checks (10:44).

  • Fast Track's speaker says a bonus-abuse product brought down 2.4 million euros of abuse within 24 hours at one large operator, with nearly 65% of the traffic bots (15:24).

  • Fast Track's speaker refuses to promise ROI figures; the Globant speaker calls AI "a matter of survival, not investment" (20:05).

  • EvenBet's speaker says AI can show a player's LTV within about 30 days and cut acquisition cost "maybe 18 to 20%" (23:06).

  • Biggest mistakes: no AI education, AI chatbots on VIP deposits and withdrawals, and gamification disconnected from the player; adopting AI badly is called worse than not adopting it (31:46).

Episode from Where Is My Money, the Peaky Ads podcast, published on YouTube.

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Source: Where Is My Money (Peaky Ads)