AI UGC Ads vs Human UGC: Four Reddit-Reported Tests
Four r/FacebookAds posts compared AI UGC ads with human creators. Where unit metrics were published, humans led on CTR and ROAS; AI won on cost per concept and testing speed.
The wire: what moved in affiliate today
Regulation, payouts, platform policy and the numbers behind them — written by the desk, filed the same day.
8 min
AI media buying case: 15 bots built, five survived
One agency built about 15 AI agents for its media buyers and kept five. Its autonomous buyer bot spent roughly $1,000 of a $5,000 test and shut everything down.
Programmatic SEO for affiliates: how it works, how it fails
Programmatic SEO turns one dataset and one template into hundreds of search pages. Here is how it works, where affiliates use it and what Google penalizes.
9 min
Meta Ads MCP: what an AI agent can do in your ad account
Meta Ads MCP lets Claude, ChatGPT and other AI clients read and edit a Meta ad account. Here is what it covers, how to connect it, and what to keep manual.
Generative Engine Optimization: Getting Cited in ChatGPT
What generative engine optimization is, how ChatGPT search and Google AI Overviews choose sources, and a low-cost checklist for affiliate sites.
12 min
ChatGPT ads: how they work and what affiliates can run
How ChatGPT ads work for media buyers: who sees them, formats, CPM and CPC pricing, setup, tracking, and why gambling offers are shut out.
- Podcast
The future of prediction markets, with Public co-CEO Leif Abraham
Public.com co-founder Leif Abraham explains the brokerage's prediction-market launch via Kalshi, including AI agents that can trade events for members.
- Podcast
Facebook Forecast: the inside story of Meta's first prediction market, with Rebecca Kossnick
Rebecca Kossnick explains how Meta built Facebook Forecast, a points-based prediction market launched in 2020, why it closed and what today's builders can learn from it.
- Podcast
Automated market intelligence for iGaming operators, with the Gmonitor co-founders
Gmonitor co-founders Rishin and Hakon explain how their AI-native platform tracks rival promotions, games and ads, and how they won First Pitch at SBC Summit.
- Podcast
How AI and positionless marketing help smaller iGaming teams compete, with Optimove's Pini Yakuel
Optimove CEO Pini Yakuel explains positionless marketing and how AI lets lean iGaming CRM teams compete with larger operators.
- Podcast
Staying visible as AI assistants pick the brands, with Matthias Stadelmeyer of NYORDA
NYORDA CEO Matthias Stadelmeyer explains how AI shopping assistants shape brand choice and why publishers still carry weight in those recommendations.
- Podcast
Free-to-play sports prediction games without the risk, with Maksim Afanasev of Pixl.Bet
Former sportsbook product lead Maksim Afanasev explains how Pixl.Bet delivers betting-style excitement for free, and how it plans to grow and make money.
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