Stake sponsorship case: Everton, UFC, F1 and Kick
What Stake paid for in sport and music, how Kick put casino streamers inside the same group, and where UK and US regulators pushed back.
The wire: what moved in affiliate today
Regulation, payouts, platform policy and the numbers behind them — written by the desk, filed the same day.
Robux gambling ruling: why affiliates are exposed
A federal judge ruled, at the pleading stage, that Robux are a thing of value under California gambling law. What Colvin v. Roblox decided so far and what it means for traffic sources.
Player lifetime value case: $9,125 in CPA, $61,376 GGR
365 first depositors from a 2024 India crash-game campaign cost the operator $9,125 in CPA. By May 2025 they had produced $61,376 in GGR. The buyer's payout topped its spend by about $1,200.
GGR up 615% on a modest budget rise: an operator's case
Fidel Group says Surebet 247 in Nigeria grew GGR 615% in about 18 months while its marketing budget rose 50-100%. What changed, and what affiliates can use.
8 min
Ontario iGaming by the numbers: four years of an open market
Ontario's regulated online market grew from C$1.65 billion to C$4.27 billion in gaming revenue in four fiscal years. What the model, the ad rules and the enforcement record mean for affiliates.
7 min
Fixing an offer before scaling: Reg2Dep from 30% to 70%
An affiliate network's in-house team spent $686K on influencer traffic for a new offer in Australia. Reg2Dep rose from 29.75% to a reported 69.52%. What the numbers show and what they do not.
7 min
iGaming affiliate case: $20 per slot player on top of CPA
A slot provider paid a media buying team $20 for each player who played its games, on top of a $140 operator CPA. What the July 2026 deal produced and what it shows.
Gambling.com Group: from affiliate sites to sports data
How Gambling.com Group, now Grandstand, grew revenue from $28m to $165m with affiliate sites and acquisitions, shifted toward sports data, then cut its 2026 guidance.
Affiliate fraud case: fake players and EUR 21-23 deposits
Two affiliate programs ran test launches in Spain and, by their account, got the same simulated players: synchronous sign-ups, card-only deposits of EUR 21-23 and emulated devices.
Casino ad creatives: one repack took Reg2Dep from 8% to 22%
A German Facebook casino campaign went from 8% to 22% Reg2Dep once its ads showed the bonus and slot players actually found on the site. Plus two landing-page fixes.
Catena Media in the US: why a top casino affiliate shrank
Catena Media bet on North America and search. Revenue fell from €110.1m in 2022 to €46.6m in 2025. What it bought, sold and cut, and what affiliates can learn.
7 min
Three-week casino campaign in Canada: $4,896 spend, 104% ROI
A network-reported Facebook campaign for a casino app offer in Canada, outside Ontario: $4,896 spend, $10,014 revenue, 104.55% ROI. What transfers and what does not.
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