How much do Facebook ads cost? CPM, CPC and price drivers
Facebook ads have no fixed price: an auction sets every CPM and CPC. Dated benchmarks, what moves the cost, how to size a test budget and how to keep Meta spend in check.
The wire: what moved in affiliate today
Regulation, payouts, platform policy and the numbers behind them — written by the desk, filed the same day.
9 min
Google Demand Gen: placements, setup and when to use it
Google Demand Gen runs visual ads on YouTube, Shorts, Discover, Gmail, Maps and the Display Network. Where it shows, how to set it up, and the limits for gambling.
Google Ads vs Facebook ads: which is better for affiliates
Google Ads catches people who are already searching; Meta builds demand with creative. How cost, tracking and gambling rules differ, and which offers suit each.
9 min
Google Ads Editor for media buyers: bulk edits and drafts
Google Ads Editor is Google's free desktop app for bulk and offline changes. How buyers sync, bulk edit, copy campaigns, check and post without breaking accounts.
16 min
Gambling terms glossary: casino and iGaming industry terms
81 gambling terms and definitions in one list: game math, bonuses, operator economics like GGR and NGR, compliance, B2B platforms and slang.
8 min
First-Price vs Second-Price Auction in Ad Tech, Explained
How a second price auction sets the winner and the price, how first price differs, why programmatic switched in 2019, and how search and social auctions work.
What is EPC in affiliate marketing? Formula and metrics
EPC is what one click earns you. Here is the formula, the full CPA metric chain from CTR to LTV, and a worked iGaming example that ties every number together.
Creative brief template for performance ads (with example)
A copy-ready creative brief template for paid social and video ads, a filled example for a licensed sportsbook offer, and how to brief designers for testing.
10 min
Ad Network vs CPA Network vs Direct Advertiser: Who Pays?
You pay an ad network for traffic, earn from offers through a CPA network, and deal one-to-one with a direct advertiser. How money, risk and terms differ.
10 min
Bing Ads for affiliates: costs, setup and gambling rules
Bing Ads, now Microsoft Advertising, as a second search channel after Google: where ads run, what they cost, how to set up, and what the gambling policy allows.
Attribution models explained: what affiliates get paid on
Last click, linear, time decay, data-driven: how attribution models split credit, how Meta and Google count, and why affiliates are paid on a different number.
Affiliate marketing glossary: tracking, traffic and payouts
87 affiliate marketing terms for iGaming affiliates and media buyers: deal models, metrics, tracking, traffic sources, adtech, roles and compliance, defined in plain English.
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