AI UGC Ads vs Human UGC: Four Reddit-Reported Tests
Four r/FacebookAds posts compared AI UGC ads with human creators. Where unit metrics were published, humans led on CTR and ROAS; AI won on cost per concept and testing speed.
The wire: what moved in affiliate today
Regulation, payouts, platform policy and the numbers behind them — written by the desk, filed the same day.
8 min
AI media buying case: 15 bots built, five survived
One agency built about 15 AI agents for its media buyers and kept five. Its autonomous buyer bot spent roughly $1,000 of a $5,000 test and shut everything down.
Affiliate KPI dispute: an operator accepted 40% of FTDs
A €180 CPA test for a casino brand targeting Ireland saw 60% of FTDs put on hold over age and redeposit terms the offer left undefined, per the network. What it teaches about KPI terms.
YouTube affiliate marketing: formats, RPM and disclosure
How affiliates earn from YouTube: long-form vs Shorts, faceless channels, why RPM and affiliate income are separate businesses, FTC disclosure and the gambling rules.
10 min
What is native advertising? How native ad networks work
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
UTM Tagging Explained: UTM Parameters and Naming Conventions
What UTM parameters are, how to build a tagged link, a naming template for media buyers, and how UTMs differ from click IDs and affiliate sub-IDs.
14 min
Sports betting terms: a glossary of odds, markets and jargon
More than 80 sports betting terms explained in plain English: odds formats, bet types, vig and hold, sharp and square, prediction markets and the affiliate deal terms behind them.
Programmatic SEO for affiliates: how it works, how it fails
Programmatic SEO turns one dataset and one template into hundreds of search pages. Here is how it works, where affiliates use it and what Google penalizes.
Online gambling licenses: MGA, Curaçao, Anjouan, UKGC, US
What a gambling license is, how MGA, Curaçao, Anjouan, Isle of Man, Kahnawake, UKGC and US state licenses differ, and how affiliates check one before promoting a brand.
9 min
Meta Ads MCP: what an AI agent can do in your ad account
Meta Ads MCP lets Claude, ChatGPT and other AI clients read and edit a Meta ad account. Here is what it covers, how to connect it, and what to keep manual.
What is a media plan? How to build one, with an example
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
In-app advertising explained: Moloco, formats, iGaming rules
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
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