Ad fraud explained: bots, click fraud and how to stop it
What ad fraud is, the main types from bots to click farms and install fraud, how ad networks filter it before and after the bid, and what a buyer can check in their own data.
The wire: what moved in affiliate today
Regulation, payouts, platform policy and the numbers behind them — written by the desk, filed the same day.
What is iGaming? Industry, verticals and who makes money
iGaming is real-money gambling online: casino, sports betting, poker and lottery. How the industry is built, who sits in the value chain and how each side gets paid.
What is a media buyer? Role, skills, tools and salary
A media buyer buys paid ad placements and tunes them until each result costs less than it earns. How agency and affiliate buyers differ, the tools, and what the job pays.
9 min
Tier 1, 2 and 3 countries: how GEO tiers work for affiliates
Tier 1, 2 and 3 are informal labels for grouping countries by purchasing power, ad prices and payouts. A consolidated list, where networks disagree, and how tiers work in iGaming.
9 min
What is a social casino? Sweepstakes vs social casinos
Social casinos sell coins with no cash value. Sweepstakes casinos add a second coin you can redeem for prizes. How each works, why states ban sweeps and what affiliates risk.
11 min
Reddit ads for affiliates: costs, targeting, gambling rules
How Reddit ads are bought and priced, which targeting works, and why gambling, sweepstakes and betting-tips ads need pre-approval from Reddit before any spend.
Postback (S2S) tracking explained for iGaming affiliates
A postback is the server-to-server request an operator's system sends to your tracker when a player registers or deposits. How it works, what the URL carries and how to test it.
Micro betting explained: how it works and why it's regulated
Micro betting lets people wager on the next pitch, point or play and get a result in seconds. How the markets work, why sportsbooks push them, and how MLB and US states have responded.
Meta Conversions API for affiliates: setup and deduplication
How the Meta Conversions API works when the conversion happens on an operator's site: postback to CAPI, event_id deduplication traps, match quality and setup.
Meta Andromeda: what changed in ad delivery and how to adapt
Meta Andromeda picks a few thousand candidate ads out of tens of millions before ranking. What Meta has published, what buyers report, and how affiliates should adjust.
Is online gambling legal in the US? State-by-state status
Federal law leaves online gambling to the states. Where online casinos, sportsbooks and sweepstakes stand as of October 2026, and what it means for affiliates.
Casino SEO: how iGaming affiliate sites rank and make money
How casino and sports betting affiliate sites earn from organic search, which site format fits which budget, how to build links safely and what US rules mean for your pages.
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