Affiliate fraud in iGaming: bonus abuse, fake FTDs, signals
What operators count as affiliate fraud in iGaming, the signals that expose bonus abuse and fake FTDs, and what a fraud flag does to an affiliate's commission.
The wire: what moved in affiliate today
Regulation, payouts, platform policy and the numbers behind them — written by the desk, filed the same day.
What are prediction markets? How they work vs sports betting
Prediction markets trade $1 yes/no contracts on future events. How prices, fees and settlement work, how they differ from a sportsbook, and where US law stands.
9 min
DSP vs SSP: demand-side and supply-side platforms explained
A DSP buys ad impressions for advertisers, an SSP sells them for publishers, and they meet in a real-time auction. Here is what that means for iGaming affiliates.
9 min
CTV advertising explained: how connected TV ads are bought
CTV ads run on smart TVs and streaming devices. How the buy flows from app to DSP, what it costs, how it is measured, and why sportsbooks use it.
Crash games explained: how they work, RTP and provably fair
Crash games are instant-win casino games where a multiplier climbs until it crashes. How a round works, what provably fair proves, where the house edge sits and what affiliates should know.
What is cookie stuffing? How it steals affiliate commissions
Cookie stuffing plants an affiliate cookie without a real click, so the stuffer takes last-click credit for sales it did not drive. Mechanics, cases, law and detection.
Generative Engine Optimization: Getting Cited in ChatGPT
What generative engine optimization is, how ChatGPT search and Google AI Overviews choose sources, and a low-cost checklist for affiliate sites.
12 min
ChatGPT ads: how they work and what affiliates can run
How ChatGPT ads work for media buyers: who sees them, formats, CPM and CPC pricing, setup, tracking, and why gambling offers are shut out.
- Interview
How SiGMA's affiliate marketplace pays partners, with Commercial Manager Nikola Zutic
Nikola Zutic of AffiliateMarket.com explains how SiGMA's marketplace settles affiliate earnings, which traffic it wants and why SEO affiliates look at US licences.
- Interview
Prediction markets, league coverage and official data, with SportsDataIO's Zach Dziura
SportsDataIO's Zach Dziura on why more league coverage is better even when top leagues cover most demand, how independent feeds differ from official data, and what prediction markets need.
- Podcast
Inside EveryMatrix's commercial strategy, with CCO Arthur Baker
EveryMatrix CCO Arthur Baker on what the FSB deal delivered, growth plans for the UK, Africa and Finland, and why the supplier wants more acquisitions.
- Podcast
Trading on the past: disputed-fact markets, with Verifact CEO Rodrigo Aquino
Verifact CEO Rodrigo Aquino explains a prediction market built to settle disputed facts rather than future events, plus a roundup of the week's sector news.
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